BALANCE
THE NEWS
with something
ON A BRIGHTER NOTE
Newspapers are often criticized for being too negative. But how can they not be? It’s the duty of journalists to report the news whether it’s good or bad. Since a lot of newsworthy stories are inherently negative, there’s then a trick to balancing that out with some positive. I’m here to help with providing some of that balance.
Whether you’re a publisher, an editor or an advertising manager, you will appreciate how my column can help your newspaper connect with readers, generate advertising revenue and help strike that important balance.
“On a Brighter Note“is a weekly newspaper column with the ability to entice many non-advertisers to start advertising. It provides the advertisers with an opportunity to reach a strong female demographic and to have their ad on a page that is guaranteed to be positive and uplifting. This column has proven to be a very effective tool for boosting readership and advertising revenue. Details can be provided upon request.
Each article is 500-600 words and is accompanied with an original illustration to capture the attention of your readers and complement the story.
“On a Brighter Note Videos” are short video segments that air on TV and the internet and often directly accompany a specific column. The videos are meant to stand on their own and shine light on the everyday… just like the column.
“Kid Talk with Sam and Daisy” videos are short video segments of either Sam or Daisy interviewing people in the sweet, fun way only a child could.
“Lola and Liza’s Double Dose” are under-a-minute video clips that are also designed to make people smile. With Lola looking at life like her cup is half full and Liza looking a life like her cup is half empty, the two characters serve as a reminder that happiness is a mindset we choose.
Treat your audience, as well as your advertisers to something light and refreshing. They will thank you for it – and so will your bottom line! For more information on publishing “On a Brighter Note” or airing the video segments, please contact me by filling out the form below.
